OnlyFans has become one of the most talked-about sites on the internet in recent years. The subscription-based social media platform allows creators to monetize exclusive content for their fans.
But just how much money are the top OnlyFans creators making? The revenue numbers are pretty staggering.
OnlyFans was founded by Timothy Stokley in 2016 as a way for social media influencers to interact with their fans in a more intimate setting. Fans pay a monthly subscription fee to access exclusive photos and videos from their favorite creators.
OnlyFans has quickly become one of the most popular subscription-based social media platforms, allowing creators to monetize exclusive content for their subscribers.
In this article, I’ll analyze key OnlyFans revenue statistics, break down its business and revenue model, estimate its net worth, and underscore why these metrics matter for the future of fan-supported digital content creation.
Top OnlyFans Facts
- OnlyFans has more than 7 million “fans” who spend money on the platform every month.
- OnlyFans has raised $2 billion in funding.
- OnlyFans is one of the fastest-growing online companies in the world.
- The platform pays out $200 million to content creators every month.
- OnlyFans lets users pay anonymously.
- OnlyFans has more female creators but fewer female users.
- In 2021 and 2022, OnlyFans paid out more than $500 million (£433 million) to its reclusive owner.
OnlyFans Revenue Statistics
Since launching in 2016, OnlyFans has experienced tremendous revenue growth, especially during the COVID-19 pandemic. OnlyFans’ revenue skyrocketed from $400 million in 2019 to over $2 billion in 2020—a 5x increase.
This growth continued into 2021, with over $1 billion in net revenue in the first half of the year alone. In 2022, the growth will continue. Reports suggest that in 2022 users spend more on the platform as much as $4.8 billion which gave a positive boost in revenue.
Here are the year-over-year revenue growth stats of OnlyFans-
The bulk of OnlyFans revenue comes from subscriptions, where creators charge fans monthly fees for access to exclusive content. Other monetization features like tips, pay-per-view content, chat messages, and merchandise sales account for the remainder.
OnlyFans has paid out over $8 billion to its 2 million registered creators for their content. Thousands of creators now earn six figures annually, with some topping $1 million per year. The top 1% of OnlyFans creators make 33% of the total payouts.
With over 120 million users, OnlyFans has raised over $600 million in funding and is valued at over $1 billion as of 2022. Their tremendous growth has fueled predictions they could go public with a multi-billion dollar IPO.
OnlyFans Business and Revenue Model
OnlyFans makes money by taking a 20% cut of all creator earnings. This includes monthly subscription revenue, pay-per-view content, tips, and any extras like merch sales.
The remaining 80% goes directly to the creators, providing an enticing alternative to other social platforms. OnlyFans has paid out billions to creators by taking this modest cut of their earnings.
This business model has proven enormously successful by empowering creators to monetize content directly from their fan base.
While controversial at times, OnlyFans has succeeded by understanding their creators’ needs and valuing their partnerships.
Over $2 Billion in Creator Payouts
While OnlyFans does not disclose its annual revenue, some estimates put it at over $2 billion per year. The company announced it has paid out over $2 billion to creators on the platform.
Much of OnlyFans revenue comes from subscriptions. The average monthly price creators charge for subscriptions is $10–15. Other income streams include pay-per-view content, tips, exclusive chats, and merchandise sales.
OnlyFans takes a 20% cut, so a creator receiving $1 million in revenue would keep $800,000. The company also has to pay payment processing fees and cover other operating costs. But with over 100 million users, OnlyFans is likely a very profitable enterprise.
Pandemic Helped Boost Revenue
The COVID-19 pandemic that began in 2020 helped spark huge growth for OnlyFans. Lockdowns and economic uncertainty prompted more creators to join the site as a way to earn income.
More people stuck at home also drove user numbers up. OnlyFans has paid over $4.5 billion to creators since its inception in 2016. But over half of that total was paid out in just the last two years during the pandemic.
OnlyFans Net Worth
Given OnlyFans’ private company status, its net profit and overall net worth are estimated based on its reported revenue and growth.
Based on different sources, Net Worth Rant estimates that OnlyFans takes home over $300 million in net profit annually after accounting for its creator payouts and overhead costs. While costly to run, their 20% cut from creator subscriptions provides substantial earnings.
Considering OnlyFans’ exponential growth and continued creator/user adoption, reputable estimates place the company’s current valuation between $1-2 billion. Their massive subscription revenue and lucrative business model signal an extremely healthy net worth.
Future of OnlyFans’ Business
Every year, OnlyFans experiences positive user growth and the revenue number surpasses the previous year’s growth. If the growth continues, the company could turn into a huge, multi-billion-dollar business.
However, it’s unpredictable, as we don’t know how user behavior changes over time. Even new competitors and better products come into play and disrupt its current market.
Final Thoughts on OnlyFans Revenue
While not without controversy, OnlyFans has undeniably built a new creative economy by allowing creators to connect directly with fans.
Their business model has been massively disruptive and highly profitable at the same time.
Regardless of the future direction the platform takes, OnlyFans’ current revenue statistics and net worth cement it as one of the standout media enterprises of this era.